Are you ready for PRIME TIME?

One of the key concepts of Personal Productivity Principles is the concept of PRIME TIME.

Every time you have a task to do, you have to weigh the time/cost – value equation against your own “productivity expectation” and determine WHEN to do it.

PRIME TIME is best explained with a telemarketing/sales example:

• PRIME TIME = whenever contact (calls) can be made.
• NON- PRIME TIME = the rest of the time.

A top gun salesperson (or highly effective business person) only does PRIME TIME TASKS IN PRIME TIME and vice versa.

For example:

• Reports, time management, scheduling is done early in the morning (NON-PRIME TIME)
• Calls are made during the day  – maybe even during LUNCH TIME when people have time to talk (PRIME TIME)
• Paperwork, planning, educational and development tasks are done in the evenings and/or weekends (NON-PRIME TIME)

It’s all pretty SIMPLE to understand – harder to actually do – because most people don’t know what their PRIME TIME tasks/outcomes are.

Once you know your PURPOSE / OUTCOME, everything should fall into place…

But it’s all easier said than done – unless you have a SYSTEMISED approach to time/life management.

Of course, when time permits, NON-PRIME TIME tasks CAN be done in PRIME TIME as long as they don’t interfere with PRIME TIME TASKS.

If you want to learn more about these principles, contact us. These are skills we teach within our Platinum Program.