This infographic has a lot of useful lessons for anyone using broadcast email marketing on an on-going basis.
Tag Archive for 'Email'
One of the ways I gauge entrepreneurs or business executives’ effectiveness and efficiency is how they respond to their emails. Without requiring ‘instant responses’, within one week of correspondence I can identify the ‘top 10%’ from the bottom ‘90%’. This is 2012. We are in the 21st century with email at the nucleus of our […]
This is 2011. Forget the Information Age, we’re in the Information Overload Age. I see it every day. People just can’t keep up with it all (even though many waste more than an hour a day on Facebook, but that’s a rant for another day). As a business person, you need you to read the […]
It’s a fact. E-mail opens and clicks have been falling, as fewer consumers worldwide are opening marketing e-mails, according to a November 2008 study. The study conducted by MailerMailer found that the average marketing e-mail open rate fell to 13.20% in the first half of 2008, compared with 16.11% in the first half of 2007. […]
