Today’s post is only for you if you are actively using Exponential Marketing Strategies. It’s all about playing the back-end. As I teach you these strategies, I am constantly fine tuning my strategies and tactics. I doubled my back-end sales with one disarmingly simple strategy that I want to share with you.
If you don’t already have an autoresponder system – GET ONE. I use Aweber.com and other than the annoying double opt-in requirement it’s FANTASTIC. Another option is IContact that doesn’t have the double opt-in which means that it will gain in popularity and may win me over very soon, but that is a discussion for another day.
With an autoresponder system, it means that you can automatically and systematically send follow-up messages to people who have bought from you or subscribed to a membership or newsletter.
By fine tuning and ADJUSTING these messages, you can INSTANTLY increase sales BECAUSE these are people who have ALREADY bought or accepted to receive information from you.
Even though I can’t share confidential information with you about what I did exactly – I can tell you that less than 2 hours of editing, re-ordering messages to create MORE VALUE and a SIMPLER conversation has had a 100% effect on my back-end sales for ONE of my products.
That means I can now replicate that across my other products and services.
Say it with me…
Ka-Ching! Ka-Ching! Ka-Ching!
The best part, the clients will GET MUCH MORE by getting the add-on ‘up-sell’ product making their initial investment even more valuable.
It’s a win-win proposition.
Beware of the potential risk – if you OVERSELL – you risk KILLING all the goodwill you’ve established!
This is a skill we teach in our Killer Kopywriting Workshops and is way beyond a blog post. Call Gulliver on 0401 923 852 if you’re keen to double your back-end sales in ONE day.
if you don’t fine tune your autoresponder messages, you could be losing up to 50% of your sales that you could be making….
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