Lead Generation Tips And Ideas For Small Business Owners
Blogging is increasingly important, especially for small businesses who want to generate new leads. We cover why and how to do it at our Blogging for Business workshop that we also have recorded as a “How to blog webinar“. One of the things we cover is the top mistakes to avoid, including this colourful infographic […]
Do you have a tendency to put things off for later? Things like starting an exercise program, staying in touch with friends and family or even updating your blog? Maybe you’re not a chronic procrastinator, but you might engage in a little email dilly-dallying… You know what I’m talking about… You hear the ‘you got […]
I’ve blogged about long tail niche marketing before with a YouTube video that has become a classic amongst the exponential marketing community. Just click on the hyperlink to view it. Even though as a small business, Internet advertising is not something you’re probably engaged in, a recent report by CONTEXTWEB reveals something that I have […]
I have many clients who ask me how to communicate with kinesthetic people over the Internet. This video, even though a visual cue, puts you right back into the movie which is critical for a touchy feely kinesthetic person. So there you have it, a quick, simple solution. Integrate videos to tap into the SENSORY […]
Did you know you can fart proof your dog? If you’ve ever had a dog with flatulence, you know how valuable this can be. The Internet Marketing Lesson is that I explained how to leverage this fact to two clients: One leveraged it and the other didn’t. Which one do you think has doubled sales […]
Small Sounds, Big Deals: How Do Number Sounds Influence Consumers? This article was so interesting I just had to share it with you. Instead of interpreting it for you, go to the original article by clicking the hyperlink – it’s brief and exceptionally well written! You’re welcome. It’s who I am and what I do… […]
Most companies automatically choose their company name as their domain name. While that’s a wise move, it’s often a BIG mistake to stop there. In fact you could be losing as much as 75% of your leads because of it – keep reading if you want to avoid making this Internet Marketing Mistake! Testing multiple […]
We all know that saying thank you improves customer service… However doing it online sometimes is a little more difficult to do. Recently, Apple ‘thanked me for filling a customer service survey’… I thought it was such a great way of saying thank you that I wanted to share it with you – to say […]
I have been busy updating our products and services throughout the year and I wanted to point out this page to you in particular since I think Killer Kopywriting™, write copy that sells, is a Key Komponent™ of success. This new updated and revised page shows you the new Komponents™ of the Killer Kopywriting System™ […]
In a previous Conversion Clinic blog post, I introduced the concept of how to tell stories with a funny video. Today, I want to address some more copywriting tips that help you convert visitors into paying clients. Conversion Clinic Tip #1: Feed your reader with bite-size chunks That means use: Short words. Short sentences. Short […]
At a recent Professional Mastery event called Unleash The Speaker Within, we discussed and explained the power of using metaphors when presenting in public. On the Internet, it’s equally if not more important BECAUSE the exchange you have with suspects, prospects and clients is usually TEXTUAL. The following metaphor mistake is important to avoid. Copywriting […]
Todays’ blog post is another copywriting mistake you want to avoid – making these headlines TOO complicated – stick to the BASICS – the headline is all about getting the reader to start reading the copy. For some reason, many people think they have to be long – they don’t – they have to be […]
Today’s post is a combination of using other people’s YouTube Video Tip I mentioned in a previous blog post and a contribution from David Conroy Sydney’s premier plumber and founding managing director of the eponymous The Lone Drainer And Pronto! I am sure you’re going to enjoy today’s Exponential Lesson. Conversion Clinic Tip #1: Great […]
This is one of my pet peeves, along with the misuse of apostrophes. Fluff your pillows all you want, but stop fluffing your words. You are losing priceless SEO (Search Engine Optimisation) value AND losing countless suspects and prospects that would otherwise jump into your boat. Get prospects to convert into paying clients with better […]
When you are promoting an e-book with so many out there of questionable quality, it’s hard to establish credibility. That’s when it dawned on me to write this post – I was on one of my 1:1 Hour Of Power Consultations with a client yesterday who withheld a significant accomplishment of his that would quickly […]
It’s a fact. E-mail opens and clicks have been falling, as fewer consumers worldwide are opening marketing e-mails, according to a November 2008 study. The study conducted by MailerMailer found that the average marketing e-mail open rate fell to 13.20% in the first half of 2008, compared with 16.11% in the first half of 2007. […]
Today’s post is courtesy of Daniel Lizurek of www.FastProfits.com.au. He attended our recent Exponential Internet & Business Building Bootcamp in Sydney and wanted to reciprocate the tremendous value he got from it by producing the following play-by-play summary below as a GIFT to us (and you!). If you want to attend the NEXT Bootcamp, in […]
I hear it all the time… Even if I get people to my website, I can’t seem to get them to buy my product… Even though there are several possible reasons for this, the #1 mistake people make is forgetting that visitors need to be INFORMED and EDUCATED to buy. Let me give you an […]
As an Exponential Marketing Strategist, I am often asked if testimonials are as powerful as people claim they are. The answer is both yes and no. Yes if they include RESULTS and no if they don’t. If someone gives you a testimonial like “Marc is a great guy, he’s charismatic and really knows his stuff”. […]
This is going to be a short post, but quite powerful. I have what I call the Dr’s Daily Distinctions that I send every day to our Platinum, VIP and Gold Momentum Members. Within the distinctions are several exercises, challenges, tests and lessons. Ronnlynn Bartosch completed one that I thought was valuable enough to share […]
