Archive for the 'Email Marketing' Category

Leveraging Digital Marketing for Construction Businesses

Photo by Adem AY on Unsplash The construction sector heavily relies on foundations in a metaphorical sense. In today’s era, establishing an online presence is just as important as ensuring a stable bedrock for any construction company. Digital marketing is no longer a choice but an essential tool for connecting with and captivating clients, building […]

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Seeing the forest for the trees or _____?

I use this metaphor to explain Internet Marketing Strategies all the time.

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DropBox: Get more free space

We all need more free disk space – especially in the cloud. If you aren,t using DropBox, click on the hyperlink and you’ll instantly get 500 Mb of free space – need more? Invite more friends and you can get up to 16 GB of free space. Dropbox is ideal when you run a virtual […]

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Email Infographic – words to (not) use

This infographic has a lot of useful lessons for anyone using broadcast email marketing on an on-going basis.

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Lead generation the easy way

Today’s blog post is special. I know you hear that a lot, but bear with me and determine for yourself if what I  reveal below is valuable, maybe even priceless for you. In today’s world, we know you have to be online to get new leads and you have to have a preeminent presence NOT […]

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Long URL

According to Wikipedia: Phishing is the act of attempting to acquire information such as usernames, passwords, and credit card details (and sometimes, indirectly, money) by masquerading as a trustworthy entity in an electronic communication.[1][2] Communications purporting to be from popular social web sites, auction sites, banks, online payment processors or IT administrators are commonly used […]

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Exponential Marketing Comic 1

Today is the first instalment of a cartoon series… Online Programs Available: Blogging for small business webinar Turn Browsers into buyers webinar Internet Lead Generation Toolkit

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Privacy Pirates

Privacy Pirates: How The War For Your Personal Identity Will Escalate In 2013 And What You Need To Do Now To Protect Yourself At my Internet workshops, I give  participants a sneak peek into what the war between Google, Facebook, Apple and Amazon mean to you and your business. It’s one of the key principles […]

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Feeling like a hostage to your web design / IT supplier?

Many small business people treat one of their most precious assets as an afterthought, rather than as one of their most precious assets. It’s not inconceivable for a website to be worth $100,000+ when there is a legitimate brick and mortar business “behind it”. Put differently, years ago, when you bought a Yellow Pages ad, […]

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Prevention is such a hard sell…

It’s hard to get an important PREVENTION message across… The anti-smoking lobby struggles with it. One of our gym owner/client finds it hard to help people prevent the onset of type II Diabetes and I want to protect small business owners from being fleeced by unscrupulous Internet Marketing spuikers, web design companies and now “Social […]

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How To Sell More On The Internet

We’re staging an ENCORE presentation of our very popular Business Blogging For Sales Lead Generation Workshop in Sydney next week Wednesday 27 March 2012 and in April we’re following that up with a 4 hour DIY Internet Masterclass called How To Convert Your Online Browsers To Buyers in both Sydney and Melbourne. Simply put, if […]

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Email Management Tip

One of the ways I gauge entrepreneurs or business executives’ effectiveness and efficiency is how they respond to their emails. Without requiring ‘instant responses’, within one week of correspondence I can identify the ‘top 10%’ from the bottom ‘90%’. This is 2012. We are in the 21st century with email at the nucleus of our […]

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