This is such a great concept I saw at Elizabeth’s Bookstore in Sydney!
Archive for the 'Sales' Category
Every once in a while* someone does something so out-of-the-ordinary that you have to do something about it. In this instance, it started about 3 years ago when I walked into a Runner’s retail shop called Running Room. First of all, this was in Richmond, Vancouver, Canada. Well Steveston if you want to be specific […]
Today’s blog post is a colourful overview of the history of advertising that captures the evolution of sales and marketing over the past decades. It’s always worthwhile to see where we’ve come from to determine where we’re going. Even though it has an American slant to it, it’s still interesting to review the milestones retrospectively. […]
We all know how effective Apple’s commercials and advertising are, but why are they so persuasive? In this instance it’s the singular focus on benefits rather than features. In our Killer Kopywriting System, we explain this in full detail, but for today’s blog post ‘exercise’, just watch this video and see if you can do […]
Being exponential, I am always fascinated by how people abuse jargon and terminology to confuse and muddle their messages. Jargon consists of technical terminology that makes perfect sense to your colleagues and co-workers but is annoying, useless and even confusing to outsiders like your clients, prospects and suspects. The #1 culprits are politicians who babble […]
Clients see you in one of two ways, either as a COST or as a BENEFIT. Examples of companies that are perceived as a ‘cost’ Lawyers Dentists Plumbers Gym Search consultants/headhunters Examples of companies that are perceived as a ‘benefit’ Restaurants that you want to eat at (non fast food) Jeweller Concerts and events Zoo […]
I was just talking with a print publisher explaining to her that I am a firm believer in the immense value of print media – EVEN if we are in a digital age, we are still not about to forego print anytime soon. Print just has to COMPLEMENT digital capabilities. Both print and digital can […]
I’ve had a supplier for several years (identity hidden because I didn’t like them and this is not about bashing someone’s product or reputation) and recently needed a new service. We went out looking for the new service, selected it and a week AFTER the purchase was made, my existing supplier (of another service) sent […]
Today’s short YouTube Video shows you what an antimimeticisomorphic marketing person can come up with to promote women’s bras and undergarments. It’s tasteful, different and gets people’s attention by INVOLVING them in the process.
This 4 minute YouTube video takes a fun approach to resolving the challenge of breaking the language barrier in selling to non-English speaking prospects… Sometimes the obvious is well… obvious!
Recently, I attended the 2010 Vancouver Olympic Winter Games and I came across this story about one of Canada’s top franchises that banned a disruptive client from its stores. I don’t know the details of the story, but I like the fact that the retailer made the decision it wanted to make – to get […]
I often talk about Risk Reversal as an Exponential Marketing Strategy. This YouTube video is something US Corporate America had never seen before. I guess you have to wonder if it’s too little too late or the real question might be “if they had this risk reversal guarantee years ago, would they be in the […]
If you’re looking for advertising ideas, check out this website that has a growing collection of great advertising concepts. I promise you they are way out there – totally original and yes, absolutely positively EXPONENTIAL! Just click on the hyperlink and be amazed!
A good sense of humour never hurts, unless of course if you’re INsignificant! Exponential Marketing Strategies include the use of humour as long as it is tasteful, relevant and ADDS to the customer experience as this one plain does with a tongue-in-cheek approach. Think of ways you can re-phrase want you do using puns and […]
WARNING! WARNING! WARNING! The YouTube videos in this blog post necessarily include profanity. Please do NOT view them if you have an aversion to the F-word or S-Word. I consider it necessary for the profanity to remain for the FULL IMPACT AND LESSONS to be experienced. These videos are part of the Business Mastery Platinum […]
Every once in a while I get carried away with ideas, thoughts and what I call distinctions (key tips and techniques that make all the difference in producing results)… Today is one of those days. This post covers what I call the basics of Exponential Marketing for both the NOVICE as well as the VETERAN […]
This is the first of a series of posts on sales strategies to get you to SELL MORE with LESS EFFORT. Disarmingly simple and straight to the point, each one is designed to help you get your 1 percent improvement from your sales activities and conversations. Let’s get started shall we? Transformational Vocabulary Sales Tip […]
If you’re a service business that is mandated to ‘do stuff’ for clients on an out-sourced basis and you get paid on an on-going retainer basis, you need to know the #1 reason people STOP buying from you or cancel their contracts… Chances are it’s because you keep them in the dark – I’ve talked […]
What would happen if your marketing worked? Answer the questions in the Business Marketing Autopsy and you’ll discover the profit cancers that may be killing your sales… Click on the banner below to access it for FREE. Usually $297, it’s yours for FREE, until I change my mind… Which could happen at any time. Don’t […]
Even though I’ve written the book on how to Get The Best Results With The Least Amount Of Effort, today’s post is about going one step beyond the book the #1 reason people under-perform and don’t realise their full potential. If you haven’t yet bought my book Get The Best Results With The Least Amount […]
